Trade Ambassadors

We are delighted to introduce you to our WineGB Trade Ambassadors. They are an important group of trusted trade leaders who help us to tell the story of the quality of our wines to the UK and the world.

WineGB’s Trade Ambassador Scheme

WineGB launched its inaugural Trade Ambassador scheme, at The WineGB Trade Tasting on 8th September 2025. The scheme is designed to spotlight the exceptional work being done across the On and Off Trade to champion English and Welsh wines. The initiative aims to:

  • Celebrate professionals who actively promote the category,
  • Build a network of likeminded ambassadors to share ideas and insights,
  • Amplify the story of UK wines through trusted voices in the trade.

With nearly 70 applications, the selection process was highly competitive. The WineGB team shortlisted 20 candidates, with the final 14 Ambassadors chosen by members of WineGB’s Sales and Marketing Working Group. The selected group represents a vibrant cross-section of the industry – from independent wine bars and Michelin-starred restaurants to national retailers – all united by their passion and commitment to English and Welsh wines.

Victoria Aldwinckle

Richard Brown

Victoria Bubb

Katherine Diment

Radu Iosif

Aline Lopez

Dale McIntyre

Rory O’Connor

Jack Thorpe

James Wright

William Wilson