English sparkling is to be poured in France’s top restaurants later this year after Vranken-Pommery agreed a listing for its Louis Pommery England in all Ducasse outlets across the country.
Paul-François Vranken wants to make Louis Pommery England a global brand, not just a fizz for UK consumers
The Louis Pommery label is the first English fizz to be launched by a Champagne house, and hails from the Vranken-Pommery group, owners of Pommery, Heidsieck Monopole, Charles Lafitte and Vranken Champagnes.
Speaking to the drinks business at the start of this year, Paul-François Vranken, chairman of the group, joked that it might be easier to sell his English sparkling wine abroad than the UK, noting that he is exporting half its production.
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