Hattingley Valley have announced a new partnership with Whole Foods. The Hampshire winery’s award-winning Classic Reserve will be one of nine sparkling wines chosen for the retailer’s “Holiday Wine Programme” and sold in all participating stores. This will make it the first English wine to be made available across the USA.
Hattingley Valley has already had a presence in the USA since January 2017 through its partnership with importer and distributor Valkyrie Selections. Its Classic Reserve sparkling wine is sold at a number of venues across the country including The Hearth & the Hound in LA, The Slanted Door in San Francisco, Waypoint & Deuxave in Boston, The Clocktower & Grand Central Oyster Bar in New York and Blackberry Farm in Tennessee.
Hattingley Valley has also created a new label for the US market. It says the new packaging is intended to appeal to a “younger, more affluent” audience.
Gareth Maxwell, Commercial Director at Hattingley Valley said “We’re very proud that we have been so well received in the US market, especially with the country now accounting for 13% of our overall sales. The team has worked hard to raise brand awareness and fly the flag for the English wine category in the States and we see this new relationship with Whole Foods Market as a milestone achievement.”
Devon Broglie Master Sommelier, Global Beverage Buyer for Whole Foods Market said “We were truly impressed by the quality of Hattingley’s wines and we can see the UK emerging as a premium wine region of the world. We look forward to seeing this wine getting out onto our customer’s tables this holiday season and beyond.”
Hattingley Valley has also acquired a new national listing with Australian fine wine specialist Vintage Cellars. Tyson Stelzer of Vintage Cellars says ‘England could be the next global frontier for top-shelf fizz and the scene is now really taking off over there’.
Baroness Fairhead, Minister of state for the Deparment of International Trade, said: “Hattingley Valley’s success is a perfect example of how desirable high quality British products are in overseas markets, and we would encourage likeminded UK companies to follow in its footsteps.
The US has always been one of the UK’s greatest trading partners and is now one of the largest importers of British wines in the world. We will continue to strengthen trading relationships with the US and ensure businesses like Hattingley Valley are reaping the rewards from exporting overseas.”