Lyme Bay Winery rebrands to LBW Drinks plus gains receives highest accreditation from British Retail Consortium

Devon-based LBW Drinks has been awarded an A* rating in its unannounced 2020 audit from the British Retail Consortium Global Standard (BRCGS) – a leading global brand and consumer protection scheme.

Regarded as the highest benchmark for best practice, quality and safety in the industry, the BRCGS certification is used by only 25,000 suppliers to the food industry in more than 130 countries to demonstrate exceptional standards in areas such as food, packaging, storage and distribution, retail and consumer products.

This is the fourth year running that the business has achieved the award for quality standards. LBW Drinks continues to be the only English Winery with BRCGS accreditation.

James Lambert, managing director, LBW Drinks commented: “Last year we were delighted to be awarded an A, so to improve on that with an A* rating is something we are very proud of. This ensures our customers have the reassurance of quality, consistency and traceability across the portfolio.”

Tracy Davoile, food and drink buyer at English Heritage added: “We have been working with LBW Drinks for more than ten years, they make all our Heritage Mead which is incredibly popular. We are very particular about who we work with as the product reflects on us as a brand. As an incredibly professional operation, it comes as no surprise that they have achieved this A* rating. Quality assurance is what they do.”

The company has also rebranded to LBW Drinks, incorporating Lyme Bay Winery and Jack Ratt as brands under the umbrella of LBW Drinks. This reflects the continued innovations made by the business, marketing leading drinks in multiple categories.

Established in 1993 as the Lyme Bay Cider Co, the business has experienced continued growth and change, with the first English wines being made in 2013.

Today, LBW Drinks is recognised as one of the leading English wine producers under the Lyme Bay Winery brand. Not only creating its own fine wines, but also working with leading supermarkets such as Aldi and Morrisons to produce exclusive label offerings.

It is also known as the creator of Devon’s first spiced rum (Jack Ratt Lugger Spiced Rum) and remains the UK’s leading producer of both mead and fruit wines.

James Lambert continued: “We do not sit still at LBW Drinks. We pride ourselves on our innovation in the drinks industry and have built a strong reputation as experts in flavour. The new name will not come as a surprise as we see ourselves as a constantly evolving business with big ambitions.

“In a few short years we have helped to set the bar high for English still and sparkling wine, creating award-winning, internationally recognised wines. All our drinks are created with passion and commitment to the highest possible quality.”

In the current crisis, LBW Drinks are working hard to get orders out to customers across the UK, offering free delivery on orders £20 and over and next day dispatch. Discounts will run across select lines, visit the website or social feeds for details of the latest offer.

Posted in Trade News and tagged , .