Wines of Great Britain (WineGB) is encouraging the trade to get behind the newly launched adapted format of English Wine Week, which will take place from 20th – 28th June.
Due to the current Covid-19 restrictions, the majority of the promotion will take place online. Retailers can download digital assets to use online or in store, together with a toolkit of ideas, and are being encouraged to create virtual events or tastings with winemakers via Zoom or Instagram Live, provide offers for customers and showcase English wines during the week-long promotion.
Many vineyards will be running virtual tours and tastings, and partnering with local retailers for special deals and offers.
Julia Trustram Eve, Marketing Manager of WineGB said: “We’ve seen a huge amount of resourcefulness and creativity amongst both our members and the wine trade over the last few months, and we are keen to harness this to further support our industry during English Wine Week. Our #EnglishWineNights across social media have been a huge success, and we want to build on this increased awareness and goodwill for English wine producers by shining a light on them during English Wine Week.
“With several key Summer events taking place during this period including Father’s Day, the Summer Solstice, and Midsummer’s Day – and what would have been Glastonbury weekend – it’s the perfect time to promote English Wines for summer”, Julia explains.
The awareness campaign will also highlight sustainability, which is a key focus for WineGB. Its initiative, Sustainable Wines of Great Britain, aims to secure environmental sustainability at the heart of UK wine production and to achieve net zero emissions by 2030.
To get involved, visit: https://www.winegb.co.uk/trade/english-welsh-wine-week/