Balfour Wines and Majestic Team Up To Champion New English Wine Styles

Three new wines from Balfour Wines at Hush Heath Estate are to be launched exclusively in Majestic nationwide from 14th December 2020.

Following the successful introduction last autumn of a range of limited edition wines made by the talented father and son team at the estate, Owen and Fergus Elias, three more English wines are being launched, each with a ‘difference’ and as part of their Winemaker Collection.

Celebrating the links between fine art and fine wine, owner – and contemporary art enthusiast – Leslie Balfour-Lynn has once again commissioned a leading artist to create striking and original labels for the new Winemaker Collection trio. Lothar Götz is a painter well-known for his use of vibrant colour and geometric abstraction, and his three designs reflect the singular qualities of each wine.

The new wines include a sparkling rosé called ‘Saignée’ the first wine released from the Balfour winery using this method; ‘Les Sixes 2014’ a sparkling white made from the 6 permitted champagne grape varieties including Petite Meslier and the extremely rare Arbanne, and ‘ The Suitcase’ a brooding Pinot Noir from the rich 2018 vintage made from Burgundy clones.

 

Chief Commercial Officer at Majestic, Robert Cooke, explains:
“English Wine has long been an area we like to shout about at Majestic. But this launch is about so much more than resting on our collective laurels. We want to really push the boundaries of the category; to capitalise on the growth we’ve seen this year and cement the position of English wine in customers’ minds as high quality, innovative and delicious. These Balfour wines do exactly that. I think an awful lot of Majestic customers may well opt for these bottles on their Christmas table this year – which is an incredible proposition”.

“We’re proud of how these wines look and taste – and also what they represent,” adds Adam Williams, Sales Director, Balfour Wines at Hush Heath Estate. “The English wine scene is becoming more diverse by the day. And we are delighted to be working with Majestic to put these fantastic wines firmly in the spotlight this December. We are on the crest of an exciting wave of opinion in this country, and our talented Balfour winemaking team have created three superb wines that have pushed the boundaries of English wine once more. I would urge everyone to give an English bottle a try this December, and continue to follow our story. There’s so much more to come”.

2020 could prove to be a defining year for English Wines sales, with growth at national UK retailer Majestic up over 150% against the previous year. A noticeable feature within this sales success is the number of new customers who have tried an English wine this year, over 70,000 of them alone at Majestic. All fuelling this growth.

With interest in wines grown in the UK reaching an all-time high, not least influenced by lockdown trends and the ‘staycation’ effect on vineyard tourism, both Balfour and Majestic believe it is the perfect time to be pushing boundaries in the category.

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