WineGB has just released its 2021 calendar of activities as part of its UK market development strategy. This year there will be a strong focus on wine tourism and the retail sector, underpinned by industry values including sustainability, product excellence and innovation.
Activities kick off with a virtual three-day wine tourism conference next month. ‘Wine Tourism in the UK: the route to success’ will run 2nd – 4th March, 10am-12pm each day. Whilst aimed primarily at industry members, many of whom are actively engaged in wine tourism, the calibre and line up of speakers will be instructive and inspiring for anyone working within the wider tourism and hospitality industry.
English Wine Week is moving to June, taking place Saturday 19th – Sunday 27th June. Celebrating English vineyards and wines in a week that includes Summer Solstice and Midsummers Day as well as the beginning of flowering seemed a timely and seasonal move for both vineyards and the many retailers selling English wines. With the range of wines now readily accessible and reported record sales of English wines in the last year, the Week provides the perfect opportunity to team up with retailers to spread the strong message of availability, together with encouraging more people to visit the many vineyards that are open to the public (in times without lockdown restrictions). More information about how WineGB will be proposing to work with retailers will be released shortly.
There will be a separate Welsh Wine Week, scheduled to take place Friday 4th – Sunday 13th June. Supported by the Welsh Government’s Drinks Cluster, there will be a veritable toast to the growing number of vineyards across Wales. Further information will be available from https://drinkwelsh.co.uk
The pandemic last year meant that the annual WineGB Trade & Press tasting was cancelled. This year’s tasting is scheduled to take place on Tuesday 7th September (subject to any restrictions of course) and promises to be the key showcase event for GB wines and the recent excellent vintages and releases.
The increasingly popular WineGB Awards will see judging taking place over the week of 7th June at Ashling Park Wine Estate, Sussex. Led by Co-Chairs Susie Barrie MW and Oz Clarke, the wines will go through a rigorous tasting process with the highest calibre of judges. The aim of the Awards is not only to celebrate excellence, but to provide significant promotional opportunities for all the winners through an extensive social media campaign and supporting all stockists and resellers. The medal wins will be announced on Thursday 24th June (during English Wine Week). A trophy announcement and awards ceremony is planned and further details will be released in due course.
A number of dedicated social campaigns will also be rolled out over the year. Upcoming is a Valentine’s focus with a difference: #WineMyHeartAway is running in association with Susie Barrie MW and Peter Richards MW together with Majestic and encouraging followers and industry alike across their social channels (Instagram and Twitter) to share the first time they fell in love with wine. To celebrate International Women’s Day on 8th March, WineGB is teaming with Women in Wine London to run a series of Instagram Live interviews across that week until 15th March, featuring women from some of the many different areas of the Great British wine industry.
Comments Julia Trustram Eve, WineGB’s Marketing Manager: “Whilst last year was incredibly challenging for many of our members, the rise in retail and direct to consumer sales demonstrated that consumers are more clearly focussed on provenance, sustainability, buying from local producers – all of which our industry is proud to provide. Above all we want to set out a calendar of events and projects that focus on key consumer drivers and allows them and the trade to engage with this wonderful industry of ours, which is going through remarkable growth and bursting with confidence.
“We sincerely hope that the many tourism operations and our own trade tasting will be able to take place in person – we cannot wait to see everyone again and give the trade a chance to connect with our wines. Here’s to a great 2021.”
Further information is on the WineGB website – visit https://www.winegb.co.uk/trade/