Drinks Business

Drinks Business: English fizz to be poured in France’s top restaurants

English sparkling is to be poured in France’s top restaurants later this year after Vranken-Pommery agreed a listing for its Louis Pommery England in all Ducasse outlets across the country.

Paul-François Vranken wants to make Louis Pommery England a global brand, not just a fizz for UK consumers

The Louis Pommery label is the first English fizz to be launched by a Champagne house, and hails from the Vranken-Pommery group, owners of Pommery, Heidsieck Monopole, Charles Lafitte and Vranken Champagnes.

Speaking to the drinks business at the start of this year, Paul-François Vranken, chairman of the group, joked that it might be easier to sell his English sparkling wine abroad than the UK, noting that he is exporting half its production.

Read the full story in Drinks Business here

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