English Wine Week: Saturday 25 May – Sunday 2 June
English Wine Week 2019 starts this coming weekend and the timing could not be better, as English and Welsh wines ride high on both the domestic and global stage.
English Wine Week and Welsh Wine Week is a national campaign organised by Wines of Great Britain (WineGB), designed to put the spotlight on the wines and vineyards of England and Wales. Timed to coincide with the popular late May bank holiday, it is an ideal opportunity for retailers, restaurateurs, hoteliers and bar-owners across the UK to promote English wines directly to their customers, forging and strengthening ties with suppliers and generating excitement amongst consumers and press by organising tastings, food and wine pairings, promotions and educational events.
“English Wine Week has become a popular and well-established campaign within the trade – it’s great to see what an effective promotional tool it is for retailers and the on-trade to highlight English wines to their customers,” comments Julia Trustram Eve, Marketing Manager of WineGB.
“Year-on-year, the campaign uptake and reach have grown consistently, through outlets but also media coverage and a massive increase in social media reach and engagement. It is creating a real buzz!
“What really resonates is that sales of English wine not only spike during the Week but sustain a good level of growth long after the Week is over. This really is a campaign that gets results and we are so delighted to be working with such a broad scope of retailers, wholesalers, on-trade and of course highly supportive wine producers,” adds Julia.
For the producers themselves, this May bank holiday marks the start of the tourist season. With the vines waking up, vineyards across the country are opening their doors to visitors who tour the vineyards, taste the wines ‘in situ’ and learn directly about the winemaking process.
“English Wine Week is a fantastic opportunity for us to get closer to our customers and consumers”, says Tamara Roberts, CEO of Ridgeview Estate. “We are working with our trade partners to offer consumers a chance to enjoy our wines at a host of innovative events including pop-up tastings with food and wine pairings and bespoke dinners. Guests can also enjoy hampers of Sussex produce here in the Ridgeview Wine Garden.
“The national campaign benefits everyone – hotel, restaurant and bar owners – who enjoy an increase in sales, the producers and of course, most importantly, the consumers themselves whilst raising the profile of our exciting industry.”
How can WineGB help producers and trade celebrate English Wine Week and Welsh Wine Week?
There is still time to register any event or promotion!
WineGB can supply a host of resources to trade participants to help execute their promotional activities including an online Toolkit, downloadable logos and free marketing materials. All events and promotions are listed on the WineGB website’s Events page. Social media will be used extensively to promote the Week, using the hashtags #EnglishWineWeek and #WelshWineWeek
Just some examples of events taking place during English Wine Week 2019
• Retailers – Waitrose, a long-time supporter of English and Welsh wines, will be kicking off a summer-long campaign across their in-store wine bars, as well as promotions and in-store tastings of their English and Welsh wines throughout the week
• Hotels – Elite Hotels are offering special by-the-glass offers in their bars and restaurants across the UK including Luton Hoo, Ashdown Park, Tylney Hall and the Grand Hotel Eastbourne
• Pubs – Many pubs are joining up with local vineyards to celebrate their wines
• Restaurants – Oliver Gladwin, head chef at the popular Notting Hill-based restaurant, The Shed, will be hosting a ‘Pop-up resto’ at Nutbourne Vineyard preparing a special tasting menu with locally foraged ingredients accompanied by Nutbourne wines
• Independent Wine Merchants – Indies across the UK are embracing English Wine Week with special displays, promotions, in-store tastings and events, often linking up with local vineyards and winemakers
• Wine producers – Vineyards as far south as Cornwall and as far north as Leicestershire will be hosting vineyard tours and new regional wine trails are being launched. Wine tourism in the UK is a major growth area, with over 150 vineyards now open to the public. Clusters of vineyards in the winelands of Britain are now promoting their regions as go-to places to visit, boosting the food, drink and hospitality industries across the country
Events taking place during English Wine Week 2019
KEY DATES FOR THE DIARY
o WineGB Awards (national wine awards for English & Welsh wines – medal results in early July)
o WineGB Annual trade and press tasting – Wednesday 4 September, RHS Lindley Hall, London
Notes to Editors
If you are a trade outlet interested in participating in English Wine Week, please see links below:
Key statistics – see links below:
WineGB Infographic 2019- latest statistics
English Wine Week images (logos, postcard, POS pack, vineyards, EWW 2018) are available on request.
Katharine O’Callaghan, Callaghan Communications
Tel: +44 (0)7951 960898