Denbies Estate
Vintner's Hall
Plumpton College

Technical Conferences

WineGB organises technical conferences each year with internationally renowned speakers and acknowledged experts in their fields. Attendees often include overseas visitors giving the opportunity to exchange ideas and experience globally. Conferences are generally open to all with members paying a substantially discounted rate.

Upcoming Conferences:

WineGB  Wine Tourism Conference 2 - 4 March 2021

UK wine tourism – the roadmap to success

WineGB's Business & Marketing Conference focus this year is on wine tourism

Tuesday 2nd – Thursday 4th March, 10am – 12pm each day

Taking place as a virtual conference

Registration details below

Tourism is a vital and growing part of the UK wine industry. There is a wealth of evidence-based research from around the world that highlights the economic importance of wine tourism for wineries. A study from New Zealand, for example, highlights that the domestic wine tourist spends 32% more than the average tourist, and that the international wine tourist spends nearly 80% more than the average tourist.

Wine tourism can add tangible value for a wine business and a wine region. Alongside the additional footfall, tourism brings greater opportunities for wineries to engage in direct-to-consumer and online sales, and with that higher margins and increased profitability. For many vineyards, it creates a bedrock for securing long-term commercial viability.

As the world of hospitality and tourism looks to the future in a post-pandemic world, the focus is on delivering appropriately-managed and appealing offerings to encourage visitors back. The future is looking bright; according to VisitBritain’s annual tourism forecast, the UK will hopefully see a recovery of domestic tourism spending in 2021, with the predicted figures suggesting that spending will be up 82% compared to 2020 - a value of around £51.6bn.

The UK already benefits from a growing global reputation for high quality wine, and as an emerging wine tourism region, there is opportunity to establish high quality tourism credentials to attract more domestic and international visitors and become one of the great wine regions of the world.

Over the three days of this virtual event, the conference will explore the following themes, each presented by authoritative speakers from both here and overseas, each sharing best practice, and a wealth of knowledge and experience:

Day 1 - Tuesday 2nd March: The new landscape for tourism

Speakers and topics include:

  • Alicia Miller, Travel Writer (inc Sunday Times Travel Magazine, Food & Travel Magazine and other publications)
    The new global travel landscape: where we're at, where we're going
  • Janet Uttley, Head of Business Support Transformation, VisitBritain
    Moving towards recovery: an update from VisitEngland
  • Mike Best MW
    Cellar door best practice: Moving from theory to reality
Day 2 - Wednesday 3rd March: The importance of regional co-ordination

Speakers include:

  • Mike Ratcliffe, Chairperson, Stellenbosch Wine Routes
    Successful regional collaboration – 50 years of the Stellenbosch Wine Route
  • Charles Simpson, Simpsons Wine Estate - Wine Garden of England
  • Jeannette Simpson, Denbies Wine Estate - Vineyards of the Surrey Hills
  • Ian Sargent, Laurel Vines - Yorkshire Wine Route
    Experience of setting up a regional cluster/trail
Day 3 - Thursday 4th March: Excellence of experience

Speakers include:

  • Franck Arnold, Regional Vice President and Managing Director of The Savoy Hotel
    The Customer Journey at the Savoy, how to differentiate the visitor experience in luxury hotel
  • Emily Sharland and Georgina Beniston, Vasse Felix Wine Estate, Australia
    Designing & Delivering Brand-Led Wine Experiences
  • Tim Clarke, Owner Wineroutes (also formerly owner of Arblaster & Clarke)
    Best practice in wine tourism - excellence in visitor experiences

This conference will be ideal for:

  • UK wineries already running or developing wine tourism
  • Tour operators
  • Affiliated hospitality outlets
  • Other tourism and wine tourism professionals





Images courtesy of: Astley Vineyard, Amber Valley Vineyard, Hush Heath Estate, Chapel Down

Previous Conferences:

WineGB  Viticulture Technical Conference 17-19 Nov 2020

The Secrets of Soil: A vineyard's most valuable resource

Our second viticulture technical conference focussing on a less understood, rather undervalued, but vitally important resource for successful yields and production of quality grapes.

Held online with informative presentations from internationally renowned experts.


WineGB Business and Marketing Members' Conference 30 Jan 2020

Presentations available for Members - please log in to view.

'Shaping the UK wine industry for the future and developing your business today'


The first WineGB Business & Marketing Members’ Conference, took place at  Denbies Wine Estate, Dorking, Surrey,  on Thursday 30th January 2020. A great line up of expert speakers including: Robert Joseph, Steve Charters MW, Sarah Abbott MW, David Cox, Justin Howard Sneyd MW, Mike Paul and Laura Bielinski. Conference chair: Ruth Simpson (Simpsons Wine Estate). For more details visit the conference web page or download the FLYER.

WineGB Winemaking Technical Conference 2019

Held at Denbies Wine Estate in June 2019 and attended by well over 100 delegates, including 27 sparkling winemakers from Canada. the theme was 'Educate, Inspire, Collaborate' and included speakers with expertise in wine chemistry, sparkling winemaking methods and using yeasts as biological tools. A technical question and answer session was held with UK and international experts.

WineGB Viticulture Technical Conference 2018

Held at Denbies Wine Estate in November 2018 and attended by over 150 delegates. There were presentations from 5 world experts on a range of subjects from fungi in the vineyard to precision viticulture and the effects of soil, season and site.

WineGB would like to thank Denbies Wine Estate for the continued support of the WineGB Technical Conference series.

AGM and Members' Conferences

As well as the technical conferences, WineGB holds a members' conference each year after the AGM.


The AGM this year was a virtual event due to Covid-19 restrictions.

The 2019 WineGB AGM and Members' Conference took place on 2nd May at Vintner's Hall, London. Over 120 members of the UK wine production industry attended, showing the interest and enthusiasm from a small, but fast developing, region and that UK wine producers are taking sustainability very seriously.

You can read the WineGB Chairman's Report here.

In addition to the formal AGM there is a members conference on the same day and in 2019 the theme was 'How Will the UK Embrace Sustainable Viticulture?' with industry expert speakers covering a wide range of subjects, including:

  • Champagne and Sustainable Development: Diagnosis to Action
  • Climate Resilience in the UK Wine Production Sector
  • Vineyards in Protected Landscapes - Challenges and Opportunities
  • Climate Change and Climate Resilience: Growing Quality Wine into the Future
  • How can UK Wine be More Sustainable?