WineGB Marketing Webinars
Expert advice and discussion available to you online
WineGB has devised a series of one-hour webinars and peer-to-peer online meetings. We’re bringing together business and industry experts alongside industry peers to share their knowledge, practical advice and experience. Each webinar includes a Q&A session.
COMING UP:For more details of upcoming webinars, and to register, see below this table |
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| How to identify and market to your target audience on social media | Thursday 5 November |
On Video:Click the webinar title for more details and to view the video |
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| Consumer Marketing & Strategy: How putting the consumer at the heart of everything you do leads to a stronger business. | |
| Introducing the WineGB Classic Method Hallmark | Available to members only via login |
| PR and Communications | |
| Routes to Market: Working with the Retail Sector | |
| Routes to Market: Working with Distributors | |
| Routes to Market: Preparing your Sales Strategy | |
| Opening up after Lockdown | |
| Email Marketing & Mailchimp | |
| Instagram: How it Works and Best Practice | |
| Direct Sales to the Consumer | |
| Social Media Essentials | |
| The Customer Path |
How to identify and market to your target audience on social media
Thursday 5 November, 6.00pm
Speakers: Joana Albogas, WineGB; Ned Awty, Awty Consulting; Leandro Cabrini, Wild Yeast Media
Details:
Typically, defining your social media target audience is similar to drafting your company's buyer personas and will help you develop brand guidelines.
You'll answer questions like, “What content will your audience relate to?” and “What tone or voice should you use?”
But that's only the starting point. This webinar will take the form of a panel discussion, where we'll cover areas such as:
- Defining your customer's demographics and choosing the right channel for each
- Finding your customer online and how to speak to them
- The importance of creating personas and how to do it
- Determining your customer’s needs
- Co-marketing with similar brands
Attendees are welcome to ask any other questions ahead of the webinar - please contact [email protected] with any questions you would like asked.