WineGB Webinars

Expert advice and discussion available to you online

WineGB has devised a series of one-hour webinars and peer-to-peer online meetings to help members maximise wine sales during COVID-19, and to help prepare for rebuilding their business after the lockdown.

We’re bringing together business and industry experts alongside industry peers to share their knowledge, practical advice and experience. Each webinar includes a Q&A session.


Viticulture

CANOPY MANAGEMENT 1

Speakers:

Dr Patty Skinkis, Professor & Viticulture Extension Specialist, Oregon State University, Vice President of the American Society for Enology and Viticulture.

Duncan McNeill, Viticultural Consultant

  • Cluster zone leaf removal (timing and amount of leaves removed)
  • Crop thinning (timing and amount of fruit removed)
  • Managing vegetative vigour to reduce canopy management practices

Speaker details...

2 July 2020, 6.00pm

If you would like to attend the webinar please click the button below. This will take you to a registration form on Zoom. You will then be sent joining details and instructions nearer the time.

 

REGISTER


Marketing

Routes to Market

Speaker: Mike Paul

Coming out of the Pandemic and lockdown, many businesses face the challenge of reassessing their sales plan while others may well not have finalised their sales strategy and would like to understand which routes to market best fit their aspirations. This webinar will look at the factors you should you take into account when assessing or re-assessing your options and consider the key dynamics of each potential route to market.

Speaker details...

7 July 2020, 6.00pm

If you would like to attend the webinar please click the button below. This will take you to a registration form on Zoom. You will then be sent joining details and instructions nearer the time.

 

REGISTER


Marketing

Routes to Market: Working with Distributors

Speakers: TBA

Understanding how the wholesale business works is vital. What are the advantages of supplying outlets via this route? How can you build an effective and long-term supply of your wines to outlets? The speakers this evening include a national distributor and a more regionally based wholesaler. Both supply the on and off trade and will provide valuable insight in working together to ensure a long-term and successful supply and distribution relationship.

Speaker details...

14 July 2020, 6.00pm

If you would like to attend the webinar please click the button below. This will take you to a registration form on Zoom. You will then be sent joining details and instructions nearer the time.

 

REGISTER


Viticulture

VINE NUTRITION

Speakers:

Dr Akshay Baboo, Programme Manager and Researcher, Plumpton College

John Buchan, Independent Agronomist

Mark Botting, Laboratory Manager, FAST (WineGB Patron)

Details coming soon...

Speaker details...

16 July 2020, 6.00pm

If you would like to attend the webinar please click the button below. This will take you to a registration form on Zoom. You will then be sent joining details and instructions nearer the time.

 

REGISTER


Marketing

Routes to Market: Working with the Retail Sector

Speakers: 

Simon Thorpe MW
Emily Silva, Oxford Wine Company

Multiple and independent retailers have a different approach to procurement and expectations in working with individual brands. Building lasting relationships and securing supply as well as meeting expectations on both parts is important for producer and retailer alike. They are your gatekeepers, selling direct to the consumer, and therefore occupy a critical role for you, so working together to meet expectations on both sides is important.

Speaker details...

23 July 2020, 6.00pm

If you would like to attend the webinar please click the button below. This will take you to a registration form on Zoom. You will then be sent joining details and instructions nearer the time.

 

REGISTER


Viticulture

YIELD FORECASTING

Speakers:

Dr Greg Dunn, Head of wine division, Plumpton College

Ben Kantsler, Vineyard Manager, Nyetimber Vineyards

Emma Rice, Winemaker, Hattingley Valley Vineyard

This webinar will cover:

-Timing of forecasts
-What are the costs of getting forecasts wrong
-Who benefits most from forecasts
-Understanding seasonal variation
-Potential role of technology

Speaker details...

30 July 2020, 6.00pm

If you would like to attend the webinar please click the button below. This will take you to a registration form on Zoom. You will then be sent joining details and instructions nearer the time.

 

REGISTER


Marketing

PR and Communications

Speakers: TBA

In a world buzzing with up to date news and information – how can you get your voice heard and your story in front of communicators? Written, digital and broadcast media – there are so many options out there. Our speakers will offer expert insight from operatives in the world of PR and communications to provide some key hints in to effective communication of your brand and story, and the perspective of your audience, to help you understand what they are looking for and how you can most effectively get the message across.

Speaker details...

6 August 2020, 6.00pm

If you would like to attend the webinar please click the button below. This will take you to a registration form on Zoom. You will then be sent joining details and instructions nearer the time.

 

REGISTER


Viticulture

CANOPY MANAGEMENT 2

Speakers:

Dr Glen Creasy, viticulturalist, researcher and author

Details coming soon...

Speaker details...

13 August 2020, 6.00pm

If you would like to attend the webinar please click the button below. This will take you to a registration form on Zoom. You will then be sent joining details and instructions nearer the time.

 

REGISTER


Viticulture

PREPARATION FOR HARVEST (VINEYARD)

Speakers:

Joel Jorgensen, Vineyard Manager, Vine Works Ltd

Details coming soon...

Speaker details...

27 August 2020, 6.00pm

If you would like to attend the webinar please click the button below. This will take you to a registration form on Zoom. You will then be sent joining details and instructions nearer the time.

 

REGISTER


Marketing

OPENING UP AFTER LOCKDOWN

Speakers:
Dominic Buckwell
Sam Linter, Bolney Wine Estate
Nick Wenman, Albury Vineyard

With the hospitality industry set to see some lifting of restrictions from early July, and retail operations and parks already opening, there remains some uncertainty about where vineyard operations fit in. There is no ‘one size fits all’ in the vineyard sector; however, there are many areas of common ground where clarification is needed. This webinar will update members on the current Government directives along with experiences from two different-sized vineyard operations to help bring some clarity and advice on how to move forward with re-opening your visitor operations. This session will allow for time to pose questions and share experiences with other members.

Speaker details...


Viticulture

VINEYARD PEST AND DISEASE MANAGEMENT

Speakers:
Dr Andrew Landers,  Faculty Fellow Cornell University, USA, consultant and author of ‘Effective Vineyard Spaying.
Alex Valsecchi, Vineyard Manager, Albury Organic Vineyard, Surrey.
Ben Brown, Fruit Agronomist, Agrii
Matt Strugnell, Vineyard Manager, Ridgeview Wine Estate, Sussex.

Topics will include:

  • Disease management (principles of IPM)
  • Common disease identification
  • When and what to spray – developing a spray programme (including mode of action and resistance management)
  • Organic and biodynamic production options
  • Effective vineyard spraying, correct application and calibration
  • Q & A with the panellist (questions also invited beforehand)

PRESENTATIONS

Pests and Diseases Matt Strugnell and Alex Valsecchi June 2020

Fungicide Spray Programmes Ben Brown June 2020

WineGB Andrew LANDERS Spray technology June 2020

WineGB Symptoms Guide and Green Book


Marketing

EMAIL MARKETING AND MAILCHIMP

Speaker: Robin Adams, Chimpanswers

Your ability to generate sales and revenue for your business is almost entirely driven by your ability to communicate with them - and one of the most powerful communication tools available to all businesses is email marketing. This webinar will give you some guidelines on how to best use email marketing to build relationships with your customers and highlight some of the best practices using Mailchimp - the world’s largest email marketing tool. If you’re already email marketing, or are looking to start, this webinar will give you a good understanding and provide a few tips for even the most prolific of emailers.

Speaker details...


Viticulture

The Wonderful World of Weeds: and How to Control Them

Speakers:
Dr Julien Lecourt, Senior Research Scientist NIAB-EMR
Sam Barnes, WineGB Patron N.P Seymour
Stephen Skelton MW, Consultant Viticulturist and Chair of WineGB Viticulture Working Group
Chris Cooper, WineGB technical Advisor

  • The importance of weed control and influence on yield with the latest research from the NIAB-EMR weed control project
  • Methods of weed control: mechanical or herbicide.  Evaluation of the different methods, their pros and cons and costs
  • Other methods of weed control: sheep, geese and robots
  • Q & A with the panellists – please send your questions ahead of the webinar to jo@winegb.co.uk

Speaker details...


Marketing

INSTAGRAM – HOW IT WORKS AND BEST PRACTICE

Speakers:
Sue Llewellyn, Ultrasocial.com
Joana Albogas, WineGB

Instagram is currently the most popular of the social media channels. Its audience tends to be younger than Twitter and are an important pool of potential customers. The Wine Intelligence report on sparkling wine sales in the UK (August 2019) highlighted that 80% of consumers of English sparkling wine were under 45, suggesting that Instagram is an important route to this audience. However, tone of voice and presentation are key to successful engagement, and this webinar will outline exactly how this can be achieved.

Speaker details...


Marketing

Direct Sales to the Consumer

Speakers: Elisabeth Else, Wine Cellar Door

Producers are no longer questioning whether they should sell online, a key part of the direct to consumer channel, but how they can increase these sales, both as an immediate source of revenue and as an ongoing option. This webinar will include some simple steps to help with sales right now, as well as a few more ideas to build for the future.
As vineyards start to open, we will also talk about how the wineries of Sonoma started to reopen after the California fires with some lessons that may be useful here.

Speaker details...


Viticulture

Frost - What to do next

Speakers: Chaired by: Stephen Skelton MW
Professor Steve Dorling - University of East Anglia
Dr Alistair Nesbitt - Vinescapes
Alex Valsecchi - Albury Vineyard
Matt Strugnell - Ridgeview Wine Estate

In response to the late Spring frosts in 2020 a Webinar was arranged with an expert panel to discuss what vineyard owners and managers could do to minimise damage and to recover from it.

Speaker details...


Marketing

SOCIAL MEDIA ESSENTIALS

Speakers:
Sue Llewellyn, Ultrasocial.com
Joana Albogas, WineGB

At this time, the importance and relevance of social media has never been higher. For many this is still an unknown entity; for others a little knowledge has set them on the path in to this communication channel but there is still much to learn. This webinar will cover the essentials in managing social media confidently and effectively and illustrate why it is such an essential tool to communicate with consumers and influencers. During the presentation our own social media officer, Joana Albogas, will outline the approach that WineGB has taken and how its brand building is also growing awareness in our industry.

Speaker details...


Marketing

The Customer Path

Understanding how customers go from not knowing you exist to being your biggest fan

In these unprecedented times, it is essential to look at your sales and marketing strategy to ensure that your business is running as effectively as possible. With so many businesses severely affected by the lockdown, who your customers are now and in the future is crucial.  Robin will explain the path the customer takes from not knowing you to placing an order, as well as how to develop an effective marketing plan for your business, including the use of email, social media and e-commerce.

Speaker details...