Saturday 20 - Sunday 28 June 2020
English Wine Week is organised by WineGB and presents an ideal opportunity for members to promote English wines directly to new customers. Over the Week, vineyards and outlets across the country highlight their wines, including offering opportunities to taste, visit the vineyards themselves and get to know English and Welsh wines better as well as work with the retail and on trade outlets to promote and sell their wines!
This year, due to lockdown and restrictions on visiting vineyards, the focus has been moved to driving activity through online sales direct from the vineyards and the many retailers selling English wines.
Recent weeks have shown the efficiency, ingenuity and versatility of events and activities moving online and we are asking you to take part in this Week to celebrate our summer, our wonderful wines and that they are still readily-available to buy! Our aim is for English Wine Week to help provide an opportunity to help you sell wine, and to inspire more people to get to know our home-grown wines better and help them buy from you and local vineyards.
English Wine Week:
- Helps to increases sales - surveys in previous years have shown that sales increase during and after the Week
- Provides opportunities to promote businesses which support our industry
- Promotes the industry to a wide audience of consumers through a strong social media campaign and PR to local and national press
Activities to not need to be costly – it just takes a little lateral thinking and a bit of organisation to come up with something that will attract new and existing customers and forge closer links with both the trade and customers, whilst also attracting some excellent publicity, so tell us about your events and promotions - click on the buttons below to enter details.
The more vineyards and outlets that take part – the greater the collective impact it will create!
All participants in the Week have access to an activities booklet packed with ideas for activities, links to listing your event and a range of downloadable assets such as branded social media and website banners and logos. For more information, please contact us